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Professional Selling Techniques

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Professional Education Classes - Professional Development

This course is designed for sales people who want to refresh their sales skills or individuals that want to build their selling techniques. The course is centered on the “Sales Selling Process”, which is a customer-centered/solution based process designed to enable the salesperson to provide value to their customers. It utilizes a creative in-class assessment to enhance the participant's effectiveness in the psychology of selling.

Instructor: Harv Frankel
Note: new date and/or time
2 session(s): Mon and Tue: Feb 22-23 / 9:00 am-4:00 pm
Registration fee: $795   CEUs: 1.2      

Who should attend

This program is designed for sales people who want to refresh their sales skills or individuals that want to build their selling techniques.

You should take this class if:

if you would benefit from more effective sales techniques

After this class, you will be able to

  • identify the roles and responsibilities of the professional salesperson
  • adapt professional selling methods
  • understand their role as problem solvers
  • determine their behavior styles, as well as the styles of their customers
  • adapt their styles to meet the needs of the customer
  • improve their communication skills
  • build and/or improve customer relationships
  • implement the 5 step “SALES” SELLING PROCESS

What will be covered

  • Introduction
    Reviewing the Objectives of the Program
    Address Official Agenda of the Program
    Establishment of the Participant’s Personal Agendas
    Discuss the Roles and Responsibilities of the Salesperson
    Define the Expectations That Their Manager and Customers Have For the Professional Salesperson
    Discuss the Obstacles Sales People Face

  • Communication
    Communication Components
    Checkpoints for Observational Conversation
    Listening Skills

  • Psychology of Selling
    Understanding Stress
    Identify Your Behavior Style
    Evaluating the Buyer to Uncover Their Behavior Style
    Adapting Your Style to the Style of the Buyer

  • Customer-Centered/Solution Based Sales Process
    Salutation
    Greeting
    Establish Non-Threatening Atmosphere
    Handling the Indifferent Customer
    Addressing Needs and Issues
    Areas of Discovery
    Uncover Customer’s Specific Needs and Issues
    Logical Solutions and Presentation
    Presenting Solutions

    Explain
    Handling Objections
    Securing
    Buying Signal
    Closing Techniques
    Satisfy You Objective For the Meeting
    Help the Customer Through the Decision Making Process



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